Sustainability

Natural and organic

Our products are printed to order and made from organic cotton using renewable energy. Each item is designed to be sent back when worn out, and new products are made from the material that's recovered.

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.

Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.

Powered by renewable energy

Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout our circular supply chain, renewable energy is used. Our manufacturing operations run on solar power and, in India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to using.

Within the factory, machine-to-machine communications technology allows the team to dynamically turn equipment on and off only when it is needed, balancing our manufacturing demand with on site generation.

Plastic-free packaging

By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.